1. Double down on UGC (User-generated content)

The highest converting type of ad is short-form video ads, created in UGC style. Learn more about UGC here 👉🏼 UGC Content

2. Remember also to use multiple formats

We also recommend incorporating graphics/images and carousels in your campaigns. By using different formats, you are able to deliver different types of messaging to viewers faster, more effectively, and be visible on more placements.

The brand Caraway is excellent at Facebook ads, here’s an example of how they utilize different formats to deliver different information to people effectively 👇🏼

3. Scroll stopper

The first seconds of the video has to be attention-grabbing to get people to stop scrolling and watch.

4. Use strong visual hooks

One way to create scroll stopping ads is to use strong visual hooks to capture attention. It can be problem focused, emotional reactions or something bizarre.

5. Speed

The best performing videos are always switching it up. Make sure something new is always happening, include b-roll, visual examples and other elements to keep the viewers engaged. We recommend switching something (angle, use b-roll, location etc.) every 2-4 seconds.

6. Be authentic

Be real and authentic. We want the ad to blend in with the viewers feed and feel like any other video. And ff you can make it sound like talking to a friend, it’s going to be a lot more trustworthy and convert better.