What is UGC content? 👋🏼

The highest converting type of ad is short-form video ads, created in UGC style.

UGC stands for user-generated content and is originally content created by real customers, talking about your brand. However, we all know how hard it is to get existing customers to do basically anything (😬), which is why brands hire UGC creators to create this type of content for them.

User-generated content is personal, has a real and organic feel, and is usually filmed with a phone, to make it as authentic as possible. The goal is to create videos that aren’t perceived as ads, but blend into the feed, and create the feeling of watching a friend talk about a product. It’s so effective because it allows for a more genuine and relatable connection between consumers and brands.

The statistics 👇🏼

• 93% of marketers agree that ads created by consumers (UGC) performed better than branded ads.
• 92% of the consumers trust recommendations from other people more than any other source.
• 93% of consumers find UGC very helpful in their purchase decision process.
• 93% of consumers consult customer reviews and recommendations before buying.
• 75% of marketers claim that UGC makes the brand more authentic.**
• 86% of companies today use UGC as a part of their digital marketing strategy.
• It’s more cost-effective than sourcing videos from influencers.

Where to find UGC creators?

The best place to find UGC creators for your brand is via Fiverr.com. Fiverr allows you to connect with high-performing UGC creators from all over the world, and you are both protected by Fiverr during the collaboration.