The good news is you don't have to start from scratch to succeed with advertising. Countless brands have already invested significant resources in testing creatives before you, so why not take advantage of their insights? A smart shortcut is to learn from their results and apply those lessons to your own creatives.

Facebook Ad Library

Facebook Ad Library is a great tool for spying on competitors and finding out what’s working in your niche and not. Here’s how to use it step by step:

1. Go to Facebook Ad Library
2. Choose your country and choose all ads as the category
3. Search for popular terms in your niche or known competitors
4. Check the launch date of the ad and check its current status → If it’s live and has been active for several months, the ad is most likely working very well for them (otherwise they would have turned it off)
5. Analyze everything they have done → Format, the hook, storytelling, graphic elements, music, ad copy → Use the information to create better ads for yourself (Remember to don’t copy)

Link: https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=ALL&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&media_type=all

To find winners faster: Click on Filters → Choose only “Active” to filter out inactive ads and save time.