How to break down video ads

Before you start analyzing, it’s important to know what to look for. Because if you don’t understand what you are looking at, it’s almost impossible to understand why an ad is working or to create great ads yourself.

The first important thing to understand is the basic anatomy of an ad 👇🏼

All video ads are made of this structure:

1. Hook - The intro
2. Body - Main content
3. Call to action (CTA)

Let’s take it one step further. These are the ad building blocks, which can be applied to every single ad out there.

We use building blocks to both analyze top-performing ads, but also to create great ads ourselves.

Here’s an example 👇🏼