Many people will check out your Instagram account or Facebook page before purchasing from you. They want to learn more, get to know you, and make sure you are a trustworthy brand. So optimizing your pages is very important to succeed with advertising!

How to optimize your Instagram account 👇🏼

Profile Picture: Professional brand logo

Bio/Description: Intro to your brand / your mission. (Include emojis to make it fun and interesting)

Link: Add a link to your e-commerce store, either to the home page or directly to the product page if you have one main product.

Highlights on your profile: Create 4 different highlights:

• Showcase bestselling products and share info about them
• Q&A where you answer frequently asked questions about your products, shipping times, returns, etc.
• Reviews and testimonials (You can also repost influencer content, and stories people have tagged you in here)
• About you and your story (why you started the brand, who you are, behind the scenes, etc.)

Post at least 9 feed pictures/carousels/reels to make the account and brand look alive.

How to optimize your Facebook page 👇🏼

Profile Picture: Professional brand logo

Banner: Add a professional banner.