Verifying your website domain in Business settings is a way to help Facebook confirm that you're the website's owner and it has to be completed before you can start advertising.

How to verify your domain in business settings

  1. Go to Domains in the Brand safety section of Business settings.
  2. Click Add to add a new domain.
  3. Enter in the root domain without any prefixes. For example, enter website.com, not www.website.com nor https://website.com.
  4. Click Add.
  5. Select one of the following options to verify your domain:

Option 1: Add a meta-tag to your HTML source code:

Copy the meta-tag you see on your Business settings screen.Open your website’s home page HTML source. Paste the meta-tag into the <head>....</head> section of the HTML code, and publish the page. Go to the root domain of your website, and view the HTML source to confirm that the meta-tag is there.

Option 2: Upload an HTML file to your root directory:

Download the HTML verification file that’s linked on your Business settings screen. Remember, don’t make any changes to the file after you download it. Upload the HTML file to the root directory of your domain. Go back to Business Settings, and click on the link in step 3 to confirm that you can see the verification code on your website.

Option 3: Update the DNS TXT record with your domain registrar

Go to your domain registrar and log in. Go to the DNS records section. Go back to your Business settings screen and copy the TXT record in step 2. Add the TXT record in your DNS configuration by following the instructions from your domain registrar. Use a DNS TXT lookup tool to confirm the TXT record has been updated across your servers.

Click Verify domain on your Business settings screen.