Set up events on your website to measure important actions, like making a purchase, add to cart, web visits, etc. You can use a partner integration (e.g. Shopify), the point-and-click event setup tool, or you can manually add code to your website.

If you use Shopify all you have to do is connect the Facebook and Instagram app to your e-commerce store. The application looks like this in the Shopify app store:

Link: https://apps.shopify.com/facebook?locale=nb&search_id=c6a695fe-79bb-41c5-8ec7-69af2b813830&surface_detail=facebook+instagram&surface_inter_position=1&surface_intra_position=4&surface_type=search