Connect your Instagram and Facebook page. Follow Facebook’s guide to connect:

How to connect an Instagram account to your ad account:

Before you begin

To associate an ad account with an Instagram professional account, the ad account and Instagram professional account must already be in the same business portfolio. You can't associate ad accounts to Instagram professional accounts in a different business portfolio.

Add an Instagram account to your business portfolio

To add an Instagram account to your business portfolio in Business Manager:

  1. Go to Business settings.
  2. Click Accounts.
  3. Click Instagram accounts.
  4. Click the blue Add button.
  5. Click Connect your Instagram account
  6. Enter your Instagram username and password. Note: We may send you a security code to the email or phone number associated with the account to verify your identity.

You'll have the option to select the ad accounts and Pages you'd like to assign on the next screen. Click Finish. You can also click the X to skip this step.